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Client work · 2026

Aarasta Interior

An interior design studio working between Lucknow and the UAE.

What I did
Design, build, domain, deployment and Google indexing
Year
2026
aarastainteriordesign.com
aarastainteriordesign.com
The Aarasta Interior homepage, showing a full-width render of a living room under the words Spaces That Speak.
The homepage as it stands today.
The situation before

Before: a PDF, sent one phone at a time

Aarasta didn't have a website. When someone wanted to see the studio's work, they got a company profile PDF over WhatsApp or email. Renders, floor plans, finished rooms, all of it was in that one file.

The problem showed up every time a project finished. A villa handed over in Abu Dhabi, forty new photos worth showing, and none of it could be added without going back to a designer to rebuild the whole document. So mostly it didn't get updated, and the PDF going around was always a few projects behind.

There was also nothing to find online. If someone heard the name and searched for it, nothing came up. For a studio that sells on how its rooms look, the first impression was a compressed file attachment.

Too big to send

Renders are heavy. A PDF that does them justice gets bounced by email or squashed by WhatsApp until the work doesn't look like the work anymore.

Out of date within weeks

Every finished project meant paying for the whole document to be rebuilt, so the copy people had was always out of date.

No single link to share

You can't put a PDF in an email signature, on a business card or in an Instagram bio. Every enquiry started with someone attaching a file by hand.

Looks like everyone else

Every design firm in the region sends the same kind of PDF. Nothing in it tells a client which studio they're looking at.

What I built

What I built

Aarasta now has its own website, and the work is front and center. Renders run full width and look good on big screens. Every project has its own page with the finished rooms next to the floor plans and joinery drawings. The whole portfolio is one link that can go in a signature, on a card, in a bio or in a message.

Photos are what this studio sells, so I spent the most time on them. Images are served in modern formats at the right size for each screen, and space is reserved before they load so the page doesn't jump around. Twenty pages are live and each one has its own link you can send to a client.

Adding a finished project doesn't need a designer anymore. The studio sends me the photos on WhatsApp and the project page is live the same day.

For anyone curious about the tech: it's a static Next.js site in TypeScript, hosted on Vercel, with the content kept in typed files instead of a CMS.

Stack

Next.js 16 · TypeScript · Tailwind v4 · Vercel. Fully static, no CMS to log into or keep updated.

Next.js 16TypeScriptTailwind v4Lenisreact-hook-formZodResend
End to end

I handled every step, including the last two that most developers leave to the client.

  1. 01

    Design

    Layout and type built around the studio's renders, not a template the images had to squeeze into.

  2. 02

    Build

    Every page is a static file, and the project galleries are driven by the photos themselves.

  3. 03

    Domain & DNS

    Bought aarastainteriordesign.com and pointed it at the site. The studio owns the domain, I just set it up.

  4. 04

    Deployment

    Live on Vercel with HTTPS. Updates go out without anyone touching a server.

  5. 05

    Search Console & indexing

    Verified in Google Search Console, sitemap submitted and indexing confirmed. Most handovers skip this step.

Proof

Numbers you can check yourself.

Google-readiness score
100 / 100Lighthouse SEO score on both desktop and mobile.
Layout stability
0.00Cumulative Layout Shift on mobile. Nothing moves while the page loads.
Desktop performance
98 / 100Lighthouse performance. The largest image shows up in 1.1s.
Best practices
100 / 100Lighthouse best-practices audit.
Pages live and submitted
20Each one has its own link and is listed in the sitemap Google reads.
Time to publish a new project
Same dayPhotos come in on WhatsApp and the project page is live that day. Before, it meant rebuilding the PDF.

Measured with Lighthouse 13.4.1 on the live site on 12 September 2026. None of these are estimates. I left out revenue and enquiry numbers because I can't verify them.

Another client who started with a PDF

Riyaz Ahmed Technical Services

A Dubai fit-out and maintenance contractor that didn't show up on Google at all, even while working on Rixos and Aldar projects.

Still sending a PDF?

Tell me about your company and I'll show you what a proper site could look like. Built, online and on Google, the same way these two were.

Tell me about your companySee my other work